There are several different kinds of collectors when it comes to art. We must consider what this means for the artist. Does it even matter what kind of collector is buying from the artist? Well maybe so maybe not. When the artist knows the type of collector they are talking with, they can steer the conversation with that information. This information can also help the artist when they are trying to market their art.
Different approaches will work better for different types of collectors. If you have someone in the market for art that looks at the prestige, your marketing style will have a lot of information about any awards won for the art, the value of the art, and any famous places that other work from the artist is hanging. If the artist is marketing towards someone looking for art for their décor, more information will be given about the color palette than anything else.
There is not necessarily one type of collector that is better than another. There are many reasons that any collector decides to collect your work as an artist. The artist needs to respect the reasons of the collector and just appreciate the fact that they are interested in the work. Most artists who consider themselves a purist, though, only desire to sell to collectors that love the art. They want to know that someone has been moved by their work. Fact is, though, that any time you make a sale, it puts the food on your table and allows you to buy more paint for your palette. My neighbor that does garage door repair creates art as a side job to pay for vacations. Income is income.
Always know your target audience when you begin marketing your art. Some marketing efforts will reach all groups of collectors. There are other methods, though, that will capture one set of collectors. Your best bet as an artist, is to try a variety of methods with your marketing so you can reach as many groups as possible.
There are a few things for you to keep in mind as an artist. For one, never get offended if someone asks you to change a color in your piece of art. If they do not consider your work as prestigious, don’t get offended. Don’t get offended if the customer doesn’t fall in love with your work. There are plenty of other collectors who will love your art regardless of the size or colors used. There will also be other collectors who will consider your work to be prestigious and those who will fall in love with it.
In a previous post, we discussed the type of collector who collects art to help with their décor. There are a few other types of collectors that I see on a regular basis. One of those types is the collector who collects art because they consider it to be an item of prestige. Another is the person that collects because they have a deep love and appreciation for art itself. And, then, there are those that are a combination of these types. In this article, I will be looking at those who see art as a type of prestige, those who merely love art, and those who fit in the combination category.
People who see artwork as items of prestige will tend to follow one or more artists and know a lot about them. They will likely know any awards that have been won by the artist and how much their art typically goes for. This kind of collectors will purchase artwork from artists whose names are well known. This kind artwork is typically expensive. They tend to feed their egos by being able to buy art that others cannot afford. Hence, items of prestige. They will, in some cases, purchase artwork that is considered mediocre from an artist who is highly acclaimed just to have it. They will avoid buying high-quality art from an artist that is not well-known simply because the art is not as high in demand.
My favorite type of collectors or those who purchase the art because it is something they truly love. They want to buy art that speaks to them. It doesn’t make any difference to them who created it, the color palette, the size, or anything else. They just know they love the peace and want to buy it.
And then you have the collectors who are a combination of types. Perhaps they love art and want to buy something that speaks to them, but the only art they look at is that that is created by a well-known artist. Another scenario is when a collector finds several paintings of prestige that he likes but, instead of choosing the one he likes best, he purchases one that fits in with the room where it would go.
As you can see, there are many different types of collectors in the world of art. Which kind are you?
It seems that, in the world of art collecting, there are only a few different types of collectors. Those include the collectors who use the art for decor, those who consider art to be an item of prestige, those who love it just because it is art, and, perhaps, those who are a combination of one of more of the previous groups.
To me, these types of collectors represent the clear majority of art collectors. Granted, I am sure there are the exceptions to these sets of people. I mean, there are those who collect art as a form of investment only. Those people likely still fit in one of the groups named above, though, most likely the one about art being an item of prestige. If they are going to gamble on the value of the item rising, they must believe the piece is highly sought after and high in value, right? There are other types of collectors that are not on the list, but they can all be fit into one of the categories listed above in my opinion.
Anyways, today we are going to look at those collecting art for décor. I am sure everyone has been around that type of person. These are the people that want the artist to change the color scheme of the painting or artwork so that it matches their color scheme. Or, they may need the art to be a certain size to fit into their predetermined area. Their primary concern is how the art will work with the color scheme and furniture already in the room. The subject matter and quality of the work come second. They tend to pass over many pieces of quality art work because it will not fit their area.
This kind of collector is one that can really frustrate an artist. They are the ones that do not truly appreciate the art itself, normally. Oftentimes, though, they are also the ones with the money to spend to keep an artist afloat. The typical artist will see the décor collector more throughout their career than any other type of collector. These collectors are great for the artist that needs to pay their bills while they create their masterpiece, so they certainly have their place in the large scheme of things.
These days, communication tends to take place through blogs, twitter, emails, texts, and the likes. These ways are both efficient and effective. We can communicate with people more often and faster. Are we truly saying the things we need to be saying, though? Is there a message being missed? Are we slowly losing the ability to communicate beyond what we type?
To this day, I still enjoy writing letters, the real kind. I was taught by my mother to send real cards and thank you notes through the mail. When I take the time to write by hand, I give more thought to what I am saying before I write it. It is not as easy to delete and rewrite a letter when it is in my handwriting. The actual handwriting can say a lot about your message as well. Did I hurry when writing it or was I deliver it? Did I keep it neat or was I sloppy? In other words, did I give my letter a lot of thought and care, or did I rush through it?
When possible, I prefer to talk to my friends face-to-face. This allows me to see their smile or frown and hear the inflections of their voice. I can touch them softly and see the expression on her face. These things go beyond mere words. They can show us the true feelings of someone and make us feel what they are feeling. The communication becomes an experience and tells us so much more.
This is like the painting that goes beyond words.
Artists communicate with their art. The message they portray comes not only from the image they painted, but how they painted it. Their brushstrokes, techniques, color choices, and their style, these are like the touches and smiles we see in a face-to-face conversation. It is the way the viewer hears what the artist wants to say, allowing the viewer to experience the art personally.
Art is a form of conversation without using words yet, if done well, it communicates clearly. Words can be very important, but the message behind the words is just as important. The next time you look at a piece of art, really pay attention to how it speaks to you.
If you are an artist, you need to learn how to not only write about your work, but you need to be able to speak about it as well. Writing “Bios” and “About Us” are typical things you need to write as an artist. It is important, though, to also add stories behind your work, though that can become more of a challenge. This is a skill that we all need to hone. When we spend time with collectors, they will often ask us to tell them about our work. We don’t want to be left stumbling over our words and missing out on a sell because of this. I have found myself in this very predicament.
I once spent a lot of time with the young artist who taught me the need to discuss my work. I have learned how valuable it is to add a story to each piece of art I create. The typical artist will claim that the art should speak for itself. What exactly does this mean? Each person that looks at your art may have a different interpretation. This is especially true for abstract work. The artist has a story or reason for creating the piece too, though, that gives the artwork meaning.
An artist that creates representational art may have an easier time with this. For instance, if they create a landscape, they may include the location and whether it was painted on site are from a photograph. They may even say what time of day the art represents, the colors, and the textures used. An artist whose work includes a model may tell a little information about the model.
For others, it may be a little more difficult to write about our work. One way to help with this, is to join a club for artists. They can help you talk through the process of telling the story of your art. You can also try to develop your stories as you create the art. They can become a natural part of the process. The biggest help, though, is to just write. Create a blog, write a newsletter, or just write questions that you’re constantly asked along with the answer. By taking these steps, you will become more comfortable talking about your work.