There are several different kinds of collectors when it comes to art. We must consider what this means for the artist. Does it even matter what kind of collector is buying from the artist? Well maybe so maybe not. When the artist knows the type of collector they are talking with, they can steer the conversation with that information. This information can also help the artist when they are trying to market their art.
Different approaches will work better for different types of collectors. If you have someone in the market for art that looks at the prestige, your marketing style will have a lot of information about any awards won for the art, the value of the art, and any famous places that other work from the artist is hanging. If the artist is marketing towards someone looking for art for their décor, more information will be given about the color palette than anything else.
There is not necessarily one type of collector that is better than another. There are many reasons that any collector decides to collect your work as an artist. The artist needs to respect the reasons of the collector and just appreciate the fact that they are interested in the work. Most artists who consider themselves a purist, though, only desire to sell to collectors that love the art. They want to know that someone has been moved by their work. Fact is, though, that any time you make a sale, it puts the food on your table and allows you to buy more paint for your palette. My neighbor that does garage door repair creates art as a side job to pay for vacations. Income is income.
Always know your target audience when you begin marketing your art. Some marketing efforts will reach all groups of collectors. There are other methods, though, that will capture one set of collectors. Your best bet as an artist, is to try a variety of methods with your marketing so you can reach as many groups as possible.
There are a few things for you to keep in mind as an artist. For one, never get offended if someone asks you to change a color in your piece of art. If they do not consider your work as prestigious, don’t get offended. Don’t get offended if the customer doesn’t fall in love with your work. There are plenty of other collectors who will love your art regardless of the size or colors used. There will also be other collectors who will consider your work to be prestigious and those who will fall in love with it.
It seems that, in the world of art collecting, there are only a few different types of collectors. Those include the collectors who use the art for decor, those who consider art to be an item of prestige, those who love it just because it is art, and, perhaps, those who are a combination of one of more of the previous groups.
To me, these types of collectors represent the clear majority of art collectors. Granted, I am sure there are the exceptions to these sets of people. I mean, there are those who collect art as a form of investment only. Those people likely still fit in one of the groups named above, though, most likely the one about art being an item of prestige. If they are going to gamble on the value of the item rising, they must believe the piece is highly sought after and high in value, right? There are other types of collectors that are not on the list, but they can all be fit into one of the categories listed above in my opinion.
Anyways, today we are going to look at those collecting art for décor. I am sure everyone has been around that type of person. These are the people that want the artist to change the color scheme of the painting or artwork so that it matches their color scheme. Or, they may need the art to be a certain size to fit into their predetermined area. Their primary concern is how the art will work with the color scheme and furniture already in the room. The subject matter and quality of the work come second. They tend to pass over many pieces of quality art work because it will not fit their area.
This kind of collector is one that can really frustrate an artist. They are the ones that do not truly appreciate the art itself, normally. Oftentimes, though, they are also the ones with the money to spend to keep an artist afloat. The typical artist will see the décor collector more throughout their career than any other type of collector. These collectors are great for the artist that needs to pay their bills while they create their masterpiece, so they certainly have their place in the large scheme of things.
If you are an artist, you need to learn how to not only write about your work, but you need to be able to speak about it as well. Writing “Bios” and “About Us” are typical things you need to write as an artist. It is important, though, to also add stories behind your work, though that can become more of a challenge. This is a skill that we all need to hone. When we spend time with collectors, they will often ask us to tell them about our work. We don’t want to be left stumbling over our words and missing out on a sell because of this. I have found myself in this very predicament.
I once spent a lot of time with the young artist who taught me the need to discuss my work. I have learned how valuable it is to add a story to each piece of art I create. The typical artist will claim that the art should speak for itself. What exactly does this mean? Each person that looks at your art may have a different interpretation. This is especially true for abstract work. The artist has a story or reason for creating the piece too, though, that gives the artwork meaning.
An artist that creates representational art may have an easier time with this. For instance, if they create a landscape, they may include the location and whether it was painted on site are from a photograph. They may even say what time of day the art represents, the colors, and the textures used. An artist whose work includes a model may tell a little information about the model.
For others, it may be a little more difficult to write about our work. One way to help with this, is to join a club for artists. They can help you talk through the process of telling the story of your art. You can also try to develop your stories as you create the art. They can become a natural part of the process. The biggest help, though, is to just write. Create a blog, write a newsletter, or just write questions that you’re constantly asked along with the answer. By taking these steps, you will become more comfortable talking about your work.